Cookie Policy
1. INTRODUCTION
This Cookie Policy explains how Elite Extracts Ltd (Company Registration Number: 16928786) ("we", "us", "our") uses cookies and similar tracking technologies when you visit our website www.elite-extracts.com (the "Site").
This policy forms part of our Privacy Policy and Terms of Service. By continuing to use our Site, you consent to the use of cookies as described herein, subject to your right to manage preferences via our cookie consent tool.
Legal Basis: This policy complies with the UK Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR).
2. WHAT ARE COOKIES?
Cookies are small text files that are downloaded to your computer, smartphone, or other device when you visit a website. They are widely used to:
- Enable core website functionality (e.g., shopping cart, secure login)
- Remember your preferences and settings
- Analyse how visitors use the Site to improve performance
- Deliver relevant advertising and measure campaign effectiveness
Cookies do not typically contain personal information that directly identifies you, but they may be linked to Personal Information we hold about you.
Similar Technologies: We may also use web beacons, pixels, tags, and local storage for similar purposes. References to "cookies" in this policy include these analogous technologies.
3. TYPES OF COOKIES WE USE
Cookies are categorised based on their purpose and duration. We use the following categories:
3.1 Strictly Necessary Cookies (Category 1)
- Purpose: Essential for the Site to function. They enable core features such as secure login, shopping cart functionality, and payment processing.
- Legal Basis: Legitimate interest (Article 6(1)(f) UK GDPR). Consent is not required for these cookies under PECR.
- Duration: Session to 2 years, depending on function.
- Management: These cookies cannot be disabled via our consent tool. You may block them via browser settings, but this may impair Site functionality.
3.2 Performance and Analytics Cookies (Category 2)
- Purpose: Collect anonymous, aggregated information about how visitors use our Site (e.g., pages visited, error messages). This helps us improve Site performance and user experience.
- Legal Basis: Consent (Article 6(1)(a) UK GDPR) for non-essential analytics.
- Duration: Session to 2 years.
- Management: You may withdraw consent at any time via our cookie banner or browser settings.
3.3 Functionality Cookies (Category 3)
- Purpose: Remember choices you make (e.g., region, language, login details) to provide enhanced, personalised features.
- Legal Basis: Consent (Article 6(1)(a) UK GDPR).
- Duration: Session to 2 years.
- Management: You may manage preferences via our cookie banner or browser settings.
3.4 Targeting and Advertising Cookies (Category 4)
- Purpose: Track browsing activity across websites to build a profile of your interests and display relevant advertisements. Also used to measure advertising campaign effectiveness.
- Legal Basis: Consent (Article 6(1)(a) UK GDPR).
- Duration: Up to 2 years.
- Management: You may withdraw consent at any time via our cookie banner, browser settings, or third-party opt-out tools (see Section 6).
4. COOKIES WE USE
Below is a list of the principal cookies used on our Site. Please note: Cookie names and durations may change. For the most current list, please review our cookie consent tool or contact us.
4.1 Strictly Necessary Cookies (Shopify Platform)
|
Cookie Name
|
Provider
|
Purpose
|
Duration
|
|---|---|---|---|
_secure_session_id |
Shopify
|
Enables secure navigation and checkout
|
24 hours
|
cart, cart_currency
|
Shopify
|
Maintains shopping cart contents and currency
|
2 weeks
|
checkout_token |
Shopify
|
Facilitates secure checkout process
|
1 year
|
secure_customer_sig |
Shopify
|
Maintains authenticated customer session
|
20 years
|
_tracking_consent |
Shopify
|
Stores your cookie consent preferences
|
1 year
|
c |
Shopify
|
Supports checkout functionality
|
1 year
|
4.2 Performance and Analytics Cookies
|
Cookie Name
|
Provider
|
Purpose
|
Duration
|
|---|---|---|---|
_shopify_s, _shopify_y
|
Shopify
|
Analyses Site usage and traffic patterns
|
30 min / 1 year
|
_ga, _gid
|
Google Analytics
|
Distinguishes users; tracks sessions and traffic sources
|
24 hours / 2 years
|
_landing_page |
Shopify
|
Tracks landing page performance
|
2 weeks
|
_orig_referrer |
Shopify
|
Tracks referral sources for analytics
|
2 weeks
|
_shopify_ga |
Shopify/Google
|
Integrates Shopify data with Google Analytics
|
Session
|
4.3 Functionality Cookies
|
Cookie Name
|
Provider
|
Purpose
|
Duration
|
|---|---|---|---|
_shopify_country |
Shopify
|
Remembers selected region for localised checkout
|
Session
|
remember_me |
Shopify
|
Retains login preference for returning customers
|
1 year
|
storefront_digest |
Shopify
|
Enables secure customer account access
|
2 years
|
4.4 Targeting and Advertising Cookies
|
Cookie Name
|
Provider
|
Purpose
|
Duration
|
|---|---|---|---|
_fbp |
Meta (Facebook)
|
Enables Facebook advertising and conversion tracking
|
3 months
|
_ga (advertising features)
|
Google
|
Enables Google Ads remarketing and audience insights
|
2 years
|
shopify_audiences |
Shopify
|
Shares hashed purchase data (with consent) to enable cross-merchant advertising
|
Varies
|
fr |
Meta (Facebook)
|
Delivers relevant advertisements via Facebook platform
|
3 months
|
Third-party cookies are subject to the respective privacy policies of the providers listed.
5. MANAGING COOKIE PREFERENCES
5.1 Cookie Consent Tool
Upon your first visit to our Site, you will be presented with a cookie consent banner. You may:
- Accept all cookies
- Reject non-essential cookies
- Customise preferences by category
You may update your preferences at any time by clicking the "Cookie Settings" link in the footer of our Site.
5.2 Browser Controls
Most web browsers allow you to manage cookie preferences via their settings menu (typically found under "Tools", "Preferences", or "Privacy & Security"). You may:
- Block all or specific types of cookies
- Delete existing cookies
- Receive notifications when a cookie is set
Guidance by browser:
- Chrome: Manage cookies
- Firefox: Cookie settings
- Safari: Manage cookies
- Edge: Cookie management
⚠️ Note: Disabling strictly necessary cookies may prevent core Site functions (e.g., checkout, account access) from working correctly.
5.3 Third-Party Opt-Out Tools
For advertising cookies, you may also use the following industry opt-out mechanisms:
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- Digital Advertising Alliance (DAA): optout.aboutads.info
- Your Online Choices (UK): youronlinechoices.com/uk
These tools allow you to opt out of targeted advertising from multiple participating companies. Opt-outs are browser- and device-specific.
6. THIRD-PARTY COOKIES AND SERVICES
Our Site integrates services from third-party providers who may set cookies on your device. These include:
🔹 Google LLC – Analytics and advertising services.
🔗 Google Privacy Policy | Google Analytics Opt-out
🔗 Google Privacy Policy | Google Analytics Opt-out
🔹 Meta Platforms, Inc. – Advertising and social media integration.
🔗 Meta Cookie Policy | Meta Ad Preferences
🔗 Meta Cookie Policy | Meta Ad Preferences
🔹 Royal Mail / Courier Partners – Delivery tracking (may use cookies for service functionality).
We do not control third-party cookies. We encourage you to review the privacy and cookie policies of these providers for further information.
7. DO NOT TRACK (DNT) SIGNALS
"Do Not Track" (DNT) is a privacy preference that users can set in some web browsers. Please note that there is no consistent industry standard for responding to DNT signals. Accordingly, our Site does not currently alter its data collection and cookie usage practices in response to DNT signals. You may manage tracking preferences using the controls described in Section 5.
8. INTERNATIONAL DATA TRANSFERS
Some cookies set by third-party providers (e.g., Shopify, Google) may involve transfers of information outside the UK. Where such transfers occur, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, including UK International Data Transfer Agreements (IDTAs) or adequacy decisions.
For further details on data transfers by our processors, please refer to:
9. COOKIE RETENTION PERIODS
The duration for which a cookie remains on your device depends on whether it is a session cookie or a persistent cookie:
- Session cookies: Expire when you close your browser.
- Persistent cookies: Remain on your device until they expire or are manually deleted. Durations range from 30 minutes to 2 years, as specified in the tables above.
You may delete cookies at any time via your browser settings.
10. CHANGES TO THIS COOKIE POLICY
We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements. The "Last Updated" date at the top of this page will indicate when revisions were made.
We encourage you to review this policy regularly. Continued use of our Site after changes are posted constitutes acceptance of the updated policy.